1. Establish a Clear Strategy
The cornerstone of successful newsletters is having a clear and well-thought-out strategy. What is the purpose and main goal of your newsletters? Who should receive them? What content will help you achieve your goals?
2. Consider the Value of the Content
Purely promotional emails are often discarded immediately (or caught in the spam filter). Therefore, think about providing valuable content to your readers that will make them want to continue reading. Examples include news, information, tips and tricks, guides, or reviews.
3. Spark Curiosity with the Subject Line
The subject line is the first thing readers see when they receive the newsletter in their inbox. Avoid generic subject lines like “January Newsletter” and instead try to pique readers’ curiosity and make them interested in reading more.
4. Avoid Lengthy Newsletters
Keep the newsletters at a reasonable length that doesn’t take too much time to read. If needed, send newsletters more frequently and direct readers to more information on your website or blog.
5. Optimize for Mobile Devices!
More and more people today read their emails on mobile phones and tablets. Therefore, make sure to optimize the layout of your newsletters to be easily readable on smaller screens. Most newsletter services automatically optimize emails for mobile devices.
6. Use an Appropriate Font Size
Both too small and too large text can make the newsletter difficult to read. Make it comfortable for your readers by using a font size between 12-16 px.
7. Keep it Clean and Simple
Here, again, consider mobile and tablet users. Try to keep your newsletters clean and uncluttered, preferably with all content in a single column. This also helps readers focus on the most important information instead of being distracted by content in side columns.
8. Mind the Tone
The language and tone used in the newsletter can be more important than you think. Try to address the reader personally, respectfully, and without excessive clichés and sales jargon.
9. Proofread! And Proofread Again!
Preview your newsletter on both a computer and a mobile phone, and carefully proofread it before sending. Spelling errors, grammatical mistakes, and typos diminish the impression of the newsletter. It’s also a good idea to have someone else proofread it, as we often become blind to our own mistakes.
10. Make Unsubscribing Easy
If it’s difficult for readers to unsubscribe from your mailing list, it creates unnecessary frustration and irritation, which reflects poorly on your company. The standard practice is to include an unsubscribe link at the bottom of the newsletter, allowing readers to easily unsubscribe with a single click.
Do you want to get started with sending newsletters? We’re happy to help you get started!