Digital Ad Purchases

Consumers and potential customers are focused on digital media, and that’s where you should invest your marketing efforts. Digital ad purchases continue to grow steadily and now surpass traditional advertising formats. It’s easy to pay for sponsored posts on most social media platforms, but there are some important points to consider before you waste your money.

• Start by thinking about what you want to convey, combined with what has worked for you in the past. Which posts have gained significant traction? Take a look at other successful companies for inspiration.
• Contrary to popular belief, it’s not always about creating new content. Feel free to reuse, reshape, and serve it in a new format. It can be a plus if customers recognize it.
• Consider using your channels as a testing ground before investing in targeted ads. If a certain type of post on, for example, Facebook has received a lot of positive response before, it may be worth investing in it.
• Once you’ve found a successful concept, think about who you want to target with your ads. On social media, you don’t have to be a marketing genius to find new customers and followers today!