Digital Memberships
Like many other aspects, parts of the association life and membership management are moving online, and there are many advantages to finding a good system for digital memberships.
First and foremost, you need to consider your needs. Not all types of memberships have the same requirements. A very small association can easily keep track of its members, ensure membership fees are paid, and maintain communication. However, as the association becomes more advanced, meaning more members and greater demands for content and information, it becomes more challenging to manage this with Excel spreadsheets and individual SMS campaigns.
One way to determine what your specific association needs is to identify the problems that have arisen. Is it that information has not reached everyone? Is it difficult to manage finances due to unpaid membership fees? Or is it generally challenging to keep membership information, such as contact details, updated?
Facilitate management
What are the advantages of managing memberships digitally? Firstly, it simplifies having all the information in one place that is easily accessible to both members and administrators. By having a digital membership, your members can access information and update their own contact details.
It is easy to deliver personalized content to many people, as well as targeted information such as discounts and similar offers. Depending on the setup, you can facilitate communication between members through member pages. With a digital membership, there is no need for physical membership cards; they are available on the website and can also be accessed via mobile devices.
Control who accesses what content and where
There may be those who want to offer more exclusive content and not just have a regular member section but also a VIP section with even more content. With the right digital system, you can control who has access to what.
Having a member page integrated into your regular website is also advantageous since your members already visit it, making it a more natural entry point than referring them to a third party.
Whether you are managing a nonprofit association or any other type of organization that requires membership management, you are warmly welcome to contact us, and we will find the right solution for you!