Improve the Text on Your Website

You can spend a lot of time and money creating a website with fantastic design, featuring sleek animations and graphic elements. However, when it comes down to it, the content of your website (text, images, and videos) is the most interesting and crucial aspect for consumers. In this blog post, we will focus on the text and provide you with 7 tips on how to improve the text on your website.

1. Give extra thought to your headlines

6 out of 10 visitors to a website will only read your headlines to quickly determine if the content on your website is interesting. Therefore, spend extra time on your headlines. Do they capture interest? Does your message come across clearly through the headlines alone?

2. Less is more

Get straight to the point and start your website by answering the question, “What do we do, and why do we do it?” as succinctly as possible. When we search for information online, we tend to skim, and if we don’t find what we’re looking for quickly, we move on. Therefore, try to stay focused, avoid long paragraphs, and consider adding “read more” links for those who want to delve deeper.

3. A picture is worth a thousand words

Often, long explanations and text blocks can be replaced with an image or graphic. We humans find it easier to process visual information than a mass of text.

4. Write for people, not for Google

Many people today get caught up in trying to optimize their texts for search engines and cramming in as many keywords as possible in each text. Keywords are great, but remember that in the end, it’s a human, not a robot, who will read your texts. What good is it to rank high on Google if your texts don’t convert visitors into customers?

Also, remember to be personal and friendly in your writing. Address the reader as “you,” avoid formal language, and try to write as you speak. How would you describe your product or service when talking about it to someone in the same room?


Sometimes it can be tempting to use capital letters and exclamation marks to emphasize and add weight to a text. Unfortunately, the reader will perceive it as if you’re shouting, which is rarely seen as something positive.

6. Supplement with videos

The trend is clear: we are watching more and more videos online, and many believe it is easier to absorb information from moving images than from text. Therefore, consider supplementing important information on your website with an informative video (or slideshow).

7. Don’t forget to link

One of the greatest advantages of text on the web is the ability to link to other parts of your website that provide deeper descriptions and explanations, or to other relevant websites on the topic. Despite this, many people forget to do so. Remember to include relevant links within your text.

8. Writer’s block? Get help from AI!

Today, with the help of Artificial Intelligence (AI), you can quickly and easily generate text for your website and blog. Learn more about AI here or contact us, and we will tell you more.